Pudsey Bear

Jumping in puddles

A massive thank you to all the Asda colleagues and customers who have helped to raise an incredible £2,145,976 to help change the lives of children and young people across the UK – you’re all amazing!

We are championing the Power of Play and all the money raised will go to fund projects that will enable disadvantaged children across the UK to develop vital life skills through play. You can find out more below.

By supporting us in store or online, you are helping children like Kieran


At 18 months old Kieran was diagnosed with Autism. Kieran’s form of autism means he doesn’t use words to communicate and needs full time one to one care.

Kieran has been going to the Log Cabin in West London for 9 years. The Log Cabin is a place for disabled children or those with additional needs to mix with others. It’s somewhere to play and make friends regardless of ability.

"Log Cabin is a place where there are no barriers, it gives children an opportunity to thrive; to enjoy; to socialise,” says Krystyne, a Senior Playworker funded by BBC Children in Need.

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