Hundreds of thousands of blind taste tests have been carried out by an independent company. Products are blind tested by the public – that's Asda customers as well as customers of other major supermarkets. Products do not become part of the range unless they meet customers' high standards. That way whenever you see 'Chosen By You' you can be confident you are buying great tasting products every time you shop.
What Chosen By You products can I find?
Customers have tasted and approved over 9,000 Asda products from the cakes and breads in our bakeries to soups, pies & casseroles in our chilled food ranges. We have also had the thumbs up from shoppers on hundreds of everyday family favourites such as pizza, frozen desserts, frozen ready meals, and home baking.