• Everyday Essentials
  • Frozen Favourites
  • Get Your Five a Day and More
  • Fresh From The Fridge
  • Everything Else For Your Kitchen

Why Smart Price?

Smart Price is a range of everyday essentials for you and your family. This includes food as well as household and general products. We promise always to deliver good quality items at the lowest prices, and we do this by never wasting money on unnecessary packaging or advertising. What’s more, we never ever use artificial colours or flavours in our food and make sure that every pack clearly displays nutritional information.

About Smart Price

At Asda, we wanted to create a wide range of everyday products at an equally everyday price. That’s why we created Smart Price – amazing value food and household goods that the whole family will love.

Great Quality, Low Price Food

From ready meals to everyday essentials and household goods, you can trust Smart Price to fill your fridge and keep your home clean and fresh – for less. And when it comes to quality, it’s good to know Smart Price food contains no artificial colours or flavours. We even give you all the nutritional information you need thanks to our on-pack Traffic Light System. So why not be a smart shopper – and sample Asda Smart Price today.