Our New Look
Our Promise
Our Quality

ASDA Smart Price

Making the most of every penny

Introducing
our new look

You told us our Smart Price packs looked a little cold and dull. So we’ve taken a fresh new look and added some drawings and colours to warm things up. Hope you like it!

Our New Look

Simply good, honest food at the low price

  • Honest-to-goodness food with no added colours or flavours
  • A great choice of family essentials - and more besides
  • Priced to make every penny go even further

Smart Price is a range of simple products, simply packaged at the right size and price to help you buy everything on your shopping list - no matter how tight your budget.

Our Promise

Good food with no nasties

All our Smart Price food is free from artificial colours, flavours and hydrogenated fat.

We think that’s really important. So we often say it on the ‘chalk board’ on our packs.

We also use this when we want to tell you somthing else about how good a product is, for example when it’s a ‘Source of vitamin C’.

Our food is always great tasting too. But when you tell us you’re not 100% happy, we tweak our recipe. Look out for the ‘Improved recipe’ message on products such as our even tastier Tomato Ketchup.

Our Quality
Breakfast
Lunch Box
Meal Makers
Ready Meals
Snacks
Desserts

Smart Price Products

Start the day with a great value breakfast

Breakfast

Smart Price Products

Great ideas for lunch on the go

Lunch Box

Smart Price Products

Delicious meal makers at low cost prices

Meal Makers

Smart Price Products

Delicious meals to just heat and eat

Ready Meals

Smart Price Products

Choose from a wide range of snacks

Snacks

Smart Price Products

Finish off your meal with a tasty treat

Desserts