*Which? tracks the prices of up to 200 branded and own label products every day over the course of a month to work out the average cost per item. Which? then adds up those averages to get a total for each retailer. They include special offers, loyalty prices where applicable but not multibuys. June 2025: 196 products purchased daily at Asda (averaged £484.60 versus next cheapest Tesco with Clubcard £492.86). May 2025: 198 products purchased daily at Asda (averaged £485.79 versus next cheapest Tesco with Clubcard £496.59). April 2025: 200 products purchased daily at Asda (averaged £505.79 versus next cheapest Tesco with Clubcard £510.25). March 2025: 203 products purchased daily at Asda (averaged £498 versus next cheapest Tesco with Clubcard £503.03). February 2025: 206 products purchased daily at Asda (averaged £512.30 versus next cheapest Tesco with Clubcard £515.30). January 2025: 210 products purchased daily at Asda (averaged £518.90 versus next cheapest Tesco with Clubcard £529.01). Source: www.which.co.uk/reviews/supermarkets/article/supermarket-price-comparison For verification visit: asda.com/verification
