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Asda partners with software provider Bazaarvoice who collect, moderate, and display genuine customer reviews on our website.
Asda operates in accordance with Bazaarvoice’s Authenticity Policy:
http://www.bazaarvoice.com/legal/authenticity-policy/
Bazaarvoice uses both automated tools and human moderators to verify that reviews come from real customers. Their technology and processes are designed to detect fake and incentivised reviews and support Asda with acting in compliance with the Digital Markets, Competition and Consumers Act (2024).
We love hearing from our customers. Your feedback helps others make informed decisions and helps us improve our products and services. To keep our reviews helpful, honest, and trustworthy, we’ve put together a few simple guidelines.
We’re committed to a transparent and reliable review system. This Policy explains what’s allowed what’s not, and how we manage reviews to ensure they’re fair, authentic, and in line with consumer protection laws.
We do not allow fake or misleading reviews. This includes:
Posting reviews for products you haven’t purchased or used.
Asking others to post fake reviews on your behalf.
Employees or suppliers reviewing their own products or those of competitors.
If a review is found to breach these rules, Bazaarvoice will remove it, and your customer account may be suspended.
We only allow incentivised reviews where:
The fact that the review was incentivised is clearly disclosed in the review.
The review is honest and not influenced by the incentive.
The incentive must not be contingent on you leaving a positive rating or review
Incentivised reviews are not otherwise permitted. If a review is found to breach these rules, Bazaarvoice will remove it, and your customer account may be suspended.
We aim to show all product reviews fairly - positive or negative. Here’s what you can expect:
Reviews are displayed without bias.
We don’t hide or boost reviews based on sentiment.
You can report any review that seems suspicious or inappropriate.
We don’t allow reviews that:
Are primarily service focused e.g. delivery, customer service.
Include the price of the product.
Include violent or offensive content.
Include personal information or images of children.
Include irrelevant or copied content.
Include links, websites, or promotional material.
If a review is found to breach these rules, Bazaarvoice will remove it, and your customer account may be suspended.
Our product reviews may include reviews submitted on other websites in the Bazaarvoice network and are subject to Bazaarvoice’s Authenticity Policy: http://www.bazaarvoice.com/legal/authenticity-policy/
You can leave a review through our website or app. When writing a review, please make sure it:
Reflects your genuine experience.
Discloses any incentives you received.
Is original and doesn’t infringe on others’ rights.
Doesn’t include personal data or harmful content.
By submitting a review, you confirm that:
If a review is found to breach these rules, Bazaarvoice will remove it, and your customer account may be suspended.
We treat all reviews equally - good or bad. We do not:
Ask customers to review instead of submitting a complaint.
Discourage reviews after resolving a reported complaint.
Block negative reviews that follow our guidelines.
If you do experience a problem with a product, please contact our Customer Service team so we can help.
If you see a review that doesn’t follow these guidelines, you can report it using the “Report” button alongside the review. This will trigger Bazaarvoice to investigate and take action to remove the review where it breaches these rules.
By submitting a review, you agree to follow this Policy. We may update it from time to time to stay aligned with regulations and keep our review system fair and trustworthy.
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