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We're cheapest on average, for the Which? Bigger shop, 6 times in a row* *According to June 2025 comparison of up to 196 products with Tesco, Sainsbury's, Morrison's, Waitrose and Ocado.

T&Cs

*Which? tracks the prices of up to 200 branded and own label products every day over the course of a month to work out the average cost per item. Which? then adds up those averages to get a total for each retailer. They include special offers, loyalty prices where applicable but not multibuys. June 2025: 196 products purchased daily at Asda (averaged £484.60 versus next cheapest Tesco with Clubcard £492.86). May 2025: 198 products purchased daily at Asda (averaged £485.79 versus next cheapest Tesco with Clubcard £496.59). April 2025: 200 products purchased daily at Asda (averaged £505.79 versus next cheapest Tesco with Clubcard £510.25). March 2025: 203 products purchased daily at Asda (averaged £498 versus next cheapest Tesco with Clubcard £503.03). February 2025: 206 products purchased daily at Asda (averaged £512.30 versus next cheapest Tesco with Clubcard £515.30). January 2025: 210 products purchased daily at Asda (averaged £518.90 versus next cheapest Tesco with Clubcard £529.01).  Source: www.which.co.uk/reviews/supermarkets/article/supermarket-price-comparison For verification visit: asda.com/verification

      T&Cs

      Subject to availability. Selected lines.

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