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That’s Another Win In The Basket
We’ve won the Grocer 33 Price Award! We beat Tesco (with Clubcard), Sainsbury’s (with Nectar), Morrisons (with More) and Waitrose by providing the cheapest prices most frequently for a shop based on a weekly survey of 33 everyday items. Our low prices are for everyone, not just for members.
T&Cs
The Grocer 33 Price Award 2025. The Grocer 33 pricing survey compares 33 randomly selected products each week from Asda, Tesco, Sainsbury’s, Morrisons and Waitrose. Asda provided the cheapest price in 22 of the 49 weeks that Grocer ran the price comparison survey. Survey from July 2024 - June 2025.
The Grocer 33 is an independent tool measuring supermarket pricing, in-store and online customer service, and supply chain effectiveness across the major players in grocery retail. The unique combination of a weekly and constantly changing price comparison survey with a nationwide mystery shopping survey provides store managers, supermarket head offices, and suppliers with invaluable insights into retail execution as well as pricing and promotional trends across Asda, Morrisons, Sainsbury’s, Tesco, and Waitrose, while regular guest retailer appearances from Aldi, Amazon, Iceland, Lidl, Marks & Spencer and Ocado delivers additional capability and comparative tests. The data we collect not only calculates the grocer offering the cheapest prices and the best service and availability each week; it is also part of an annual competition. At the end of the 49-week period in which the surveys are conducted we award three Grocer Gold Awards based on totting up the respective scores over the course of the year, while the winners of the store of the week are also put forward for the annual Store Manager of the Year competition.
The Grocer Gold Awards 2025: Grocer 33 - Price | Events & Awards | The Grocer
What is The Grocer 33 and how does it work? | Grocer 33 | The Grocer
We're the most-awarded supermarket for wine*
*With 395 awards across the International Wine Challenge Awards 2025, The International Wine and Spirit Challenge Awards 2025 and the Decanter World Wine awards 2025.
For verification see below tables. All results available to see on www.internationalwinechallenge.com, www.iwsc.net, www.decanter.com/decanter-awards. includes Asda, Tesco, Sainsbury’s, Morisons, Aldi, Lidl, Co-op, Waitrose, Marks & Spencer. Selected stores. Subject to availability. If you look under 25 and want to buy alcohol you will need to prove your age. Challenge 25. No I.D. No sale. You must be 18 or over to purchase alcohol. Alcohol available to purchase from 10am in Scotland. Wines featured: Exceptional Gavi di Gavi 75cl. Awarded Gold at the International Wine Challenge 2025 Awards (IWC), Awarded Sliver at the Decanter Wine Awards 2025. Asda Extra Special Marques del Norte Rioja Reserva 75cl. Awarded Sliver at the International Wine Challenge 2025 Awards (IWC), Awarded Silver at the International Wine and Spirit Challenge ~Awards 2025 (IWSC), Awarded Gold and the top value award at the Decanter Wine Challenge 2025. Lugana 75cl. Awarded Sliver at the International Wine Challenge 2025 Awards (IWC), Awarded bronze at the International Wine and Spirit Challenge 2025 (IWSC), Awarded Gold at the Decanter Wine Awards 2025. Louvel Fontaine Vintage Champagne 75cl . Awarded Bronze at the International Wine Challenge 2025 Awards (IWC) Awarded Bronze at the International Wine and Spirit Challenge 2025 (IWSC).