We're cheapest on average, for the Which? Bigger shop, 6 times in a row*

*According to June 2025 comparison of up to 196 products with Tesco, Sainsbury's, Morrison's, Waitrose and Ocado.

We beat Tesco (with Clubcard), Sainsbury's (with Nectar), Morrison's (with More), Ocado & Waitrose according to Which? Price comparison.

Our low prices are for everyone, not just members.

T&Cs

*Which? tracks the prices of up to 200 branded and own label products every day over the course of a month to work out the average cost per item. Which? then adds up those averages to get a total for each retailer. They include special offers, loyalty prices where applicable but not multibuys. June 2025: 196 products purchased daily at Asda (averaged £484.60 versus next cheapest Tesco with Clubcard £492.86). May 2025: 198 products purchased daily at Asda (averaged £485.79 versus next cheapest Tesco with Clubcard £496.59). April 2025: 200 products purchased daily at Asda (averaged £505.79 versus next cheapest Tesco with Clubcard £510.25). March 2025: 203 products purchased daily at Asda (averaged £498 versus next cheapest Tesco with Clubcard £503.03). February 2025: 206 products purchased daily at Asda (averaged £512.30 versus next cheapest Tesco with Clubcard £515.30). January 2025: 210 products purchased daily at Asda (averaged £518.90 versus next cheapest Tesco with Clubcard £529.01). Source: www.which.co.uk/reviews/supermarkets/article/supermarket-price-comparison

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We're the most-awarded supermarket for wine*

*With 395 awards across the International Wine Challenge Awards 2025, The International Wine and Spirit Challenge Awards 2025 and the Decanter World Wine awards 2025.

For verification see below tables. All results available to see on www.internationalwinechallenge.com, www.iwsc.net, www.decanter.com/decanter-awards. includes Asda, Tesco, Sainsbury’s, Morisons, Aldi, Lidl, Co-op, Waitrose, Marks & Spencer. Selected stores. Subject to availability. If you look under 25 and want to buy alcohol you will need to prove your age. Challenge 25. No I.D. No sale. You must be 18 or over to purchase alcohol. Alcohol available to purchase from 10am in Scotland. Wines featured: Exceptional Gavi di Gavi 75cl. Awarded Gold at the International Wine Challenge 2025 Awards (IWC), Awarded Sliver at the Decanter Wine Awards 2025. Asda Extra Special Marques del Norte Rioja Reserva 75cl. Awarded Sliver at the International Wine Challenge 2025 Awards (IWC), Awarded Silver at the International Wine and Spirit Challenge ~Awards 2025 (IWSC), Awarded Gold and the top value award at the Decanter Wine Challenge 2025. Lugana 75cl. Awarded Sliver at the International Wine Challenge 2025 Awards (IWC), Awarded bronze at the International Wine and Spirit Challenge 2025 (IWSC), Awarded Gold at the Decanter Wine Awards 2025. Louvel Fontaine Vintage Champagne 75cl . Awarded Bronze at the International Wine Challenge 2025 Awards (IWC) Awarded Bronze at the International Wine and Spirit Challenge 2025 (IWSC).