The Grocer 33 Price Award 2025. The Grocer 33 pricing survey compares 33 randomly selected products each week from Asda, Tesco, Sainsbury’s, Morrisons and Waitrose. Asda provided the cheapest price in 22 of the 49 weeks that Grocer ran the price comparison survey. Survey from July 2024 - June 2025. For verification see asda.com/verification
*Which? tracks the prices of up to 200 branded and own label products every day over the course of a month to work out the average cost per item. Which? then adds up those averages to get a total for each retailer. They include special offers, loyalty prices where applicable but not multibuys. June 2025: 196 products purchased daily at Asda (averaged £484.60 versus next cheapest Tesco with Clubcard £492.86). May 2025: 198 products purchased daily at Asda (averaged £485.79 versus next cheapest Tesco with Clubcard £496.59). April 2025: 200 products purchased daily at Asda (averaged £505.79 versus next cheapest Tesco with Clubcard £510.25). March 2025: 203 products purchased daily at Asda (averaged £498 versus next cheapest Tesco with Clubcard £503.03). February 2025: 206 products purchased daily at Asda (averaged £512.30 versus next cheapest Tesco with Clubcard £515.30). January 2025: 210 products purchased daily at Asda (averaged £518.90 versus next cheapest Tesco with Clubcard £529.01). Source: www.which.co.uk/reviews/supermarkets/article/supermarket-price-comparison For verification visit: asda.com/verification
