Terms and conditions apply. UK only. Unilever will donate 10% of the sale price of each Qualifying Product sold during the relevant campaign period to BBC Children in Need, via Asda, up to a maximum total donation of £574,873. Campaign runs from 00:01 BST on 07/08/25 until 23:59 BST on 10/09/25. Online and in participating Asda stores. Subject to availability. For full terms and conditions and a list of qualifying products, see below.
Promoter: Unilever UK Limited, 3 St James’s Road, Kingston upon Thames, KT1 2BA.
YOU BUY, WE DONATE
This promotion is available in the UK only. The Promoter is Unilever UK Limited of 3 St James’s Road, Kingston upon Thames, KT1 2BA (“Unilever”). ASDA and the Promoter reserves the right to amend these Terms and Conditions.
1. Purpose
1.1. Donations to BBC Children in Need may support children and young people through projects like the Fuelling Potential campaign. Through this campaign ASDA & BBC Children in Need aim to change the lives of 100,000 children over 3 years, for example by helping to make sure they have access to nutritious meals or having fun at the BBC, Children in Need funded holiday sessions which could help to boost Children’s mental health and physical wellbeing. This partnership is part of Asda’s broader Better Starts programme, which aims to support children and young people in Asda communities.
1.2 BBC Children in Need exists to change the lives of disadvantaged children and young people across the UK. BBC Children in Need is currently supporting over 1,500 local charities and projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled, ill, or experiencing distress, neglect or trauma. Further information on BBC Children in Need can be found at bbc.co.uk/Pudsey. BBC Children in Need, (registered charity number 802052 in England & Wales and SC039557 in Scotland). BBC Children in Need and Pudsey Bear are trademarks of the BBC and are used under licence.
2. This campaign may be withdrawn or amended without notice.
3. Campaign Periods
3.1 Home Care and Toiletries campaign period is from 00:01 BST on 07/08/25 until 23:59 BST on 03/09/25.
3.2 Core Grocery campaign period is from 00:01 BST on 14/08/25 until 23:59 BST on 10/09/25.
4. Donation
4.1 Unilever will donate 10% of the sale price of each Qualifying Product (see table at clause 5.4 below) during its relevant Campaign Period to BBC Children in Need via Asda, subject to the Maximum Donation Cap set out in clause 4.2.
4.2 Unilever will donate a maximum of £574,873 (five hundred and seventy-four thousand and eight hundred and seventy-three pounds) (“Maximum Donation Cap”).
4.3 Once the Maximum Donation Cap has been achieved, Unilever will make no further donations.
4.4 The Qualifying Products and their Campaign Periods included in this campaign are listed below.
5. Availability
5.1 The Campaign is limited to sales in participating Asda stores in the UK, and online on Asda.com.
5.2 All Qualifying Products are offered subject to availability. If you cancel your purchase, or return Qualifying Products, the corresponding donation(s) may also be cancelled.
5.3 For online purchases made via Asda.com, only those orders where the delivery or collection date falls within the relevant Campaign Period will be deemed eligible for donation purposes. If an order is placed during the Campaign Period but the delivery or collection takes place outside of it, such orders shall not be deemed a Qualify Product for the purpose of this promotion.
