The 2025 Proud to be Asda Awards voting is now open!
Our amazing colleagues are all colleagues - one team — they truly define what it means to be Asda. We take immense pride in our incredible colleagues who go the extra mile every day, making a meaningful difference for our customers, communities, and one another. The Proud to be Asda Awards recognise and celebrate those who go above and beyond.
Are you an Asda customer?
If you’re an Asda customer click the button below to vote for your chosen colleague.
Customers Colleague of the Year (Customer nominated)
This colleague always brightens their customers' day with a smile, selling and serving with our Asda personality, creating a legendary experience.
Retail Colleague of the Year
They’re great to work with, embody our values and always go the extra mile for customers and colleagues in our Asda stores and supermarkets.
Asda Express Colleague of the Year
They’re great to work with, embody our values and always go the extra mile for customers and colleagues in our Asda Express stores.
Food Brands Colleague of the Year
They’re great to work with, embody our values and always go the extra mile for customers and colleagues in our Food Brands sites.
Depot Colleague of the Year
They’re great to work with, embody our values and always go the extra mile for their fellow colleagues and our end customers.
Home Office Colleague of the Year
They’re great to work with, demonstrate we're all retailers first and go above and beyond to work at pace to serve our stores and depots, and ultimately our customers.
Leader of the Year
They inspire their teams to do their best every day, motivate their colleagues to fulfil their potential and lead from the front to deliver for our stores, depots and customers.
Idea of the Year
Always looking for ways to innovate and create efficiencies, hates waste of any kind and contributes suggestions for simplicity and improving our business every day.
All Colleagues, One Team - Inclusion and Collaboration Award
A real team player, championing inclusion and collaboration and always looking to ensure everyone can be themselves and at their best every day.
Acts of Heroism and Kindness
Fast thinking and calm in a crisis, this colleague has shown incredible care for colleagues and customers and is there when others need them most.
IPL Colleague of the Year
They’re great to work with, embody our values and always go the extra mile for customers and colleagues in our IPL sites.
