Our Exceptional range offers a true taste of indulgence, whether you're looking for breakfast, lunch or dinner. Made with specially selected ingredients and prepared using expert techniques, our luxurious products are premium and irresistible – and all without a bank-breaking price tag. Discover more about our new Exceptional range here.
Whatever you're planning to make in the kitchen, make it Exceptional.
Exceptional Roasts
Exceptional by Asda Free Range Corn Fed Whole Chicken
Our chickens are free to roam and forage in open fields in East Anglia and are fed a corn-rich diet for full flavour and succulence.
Exceptional by Asda Welsh Lamb Rump Joint with Garlic, Sea Salt & Black Pepper
Individually selected to ensure the finest quality, this Welsh lamb rump joint is hand-prepared with garlic, sea salt and black pepper and finished with a sprig of rosemary to create a unbelievable taste experience.
Indulge in our fabulous new range of Exceptional by Asda patisserie-inspired desserts. Each carefully crafted creation is like a little work of art, exquisitely decorated and using luxurious flavours and ingredients. Pretend youʼre in Paris and select your own box of refined baked delights.
Exceptional by Asda Salted Caramel and Blonde Chocolate Tart
Exceptional by Asda Blueberry and Mascarpone Tart
